Today, the Romeo & Juliet box still features the famous image of young lovers meeting on a Verona balcony, surrounded by the brand\'s cigar gold MEDALS won over the years. This image is an example of a powerful and successful brand created in the early 1920s by Don \"Pepin\" Rodriguez, a shrewd businessman who has shaped the image of cigars to the global level it is today. Rodriguez also built on Ramon Allones cigars, placing a logo on each cigar stick - in fact, he allowed customers to commission their personalized cigar straps. It is estimated that at the peak of this trend, more than 20,000 such frequency bands are in use.
