Cuban cigars have been a luxury product for hundreds of years, and the introduction of San Cristobal de La Habana cigars in 1999 is an example of the kind of innovation that has secured this longevity. At their core, Havana cigars have not changed much since Columbus first began bringing them back to Europe: they are still nothing more or less than a bunch of premium tobacco leaves, rolled in the hands of an expert torcedor to create the ultimate in smoking pleasure. The innovations come in how they are presented to the world, and how Cuban history, tradition and culture is marked and honoured by their presentation. San Cristobal de La Habana is a brand created purely for that purpose.
